ABOUT THE MAKERS - JULIA & ERIK

We are partners in life and in work, with over 25 years of combined experience across fashion, retail, and lifestyle brands - from independents to global names such as Selfridges, Joseph, Drake's and Lisa Yang. As a London-based team we bring extensive B2B and D2C expertise, built within companies where brand and commercial goals drive performance - often with tight margins and complex challenges. Our backgrounds span sales, marketing, digital, operations, and international growth, giving us the perspective to see how strategy, creative, and commercial all work hand in hand.

Julia’s career has been rooted in sales and marketing in leading roles across international markets as Head of Marketing and later as a Sales & Marketing Director. All driven by a curiosity for lifelong learning with early years at Manchester University's School of Materials and an Executive MBA from London. This combination has given her a proven ability to define brand positioning, build lasting customer relationships, and shape strategies for sustainable growth. Erik has grown through digital, operations, and sales in multiple leadership roles. As Chief Revenue Officer and Acting Managing Director he has led international expansion, market entry, and new channel growth. With Swedish roots and a London upbringing, we share an international outlook and a culturally curious perspective.

What drives us is the chance to create together and with others - working with brands at pivotal moments of growth, transformation, or recalibration. We step in as levers and partners, offering fresh perspectives and proven capability while supporting long-term ambitions.

Working with us feels like a collaboration: open, hands-on, and invested. We are not an agency - we are partners who believe in the brands we work with, love the products we stand behind, and are committed to building growth that lasts.